Is it really hard to measure marketing’s impact?

First post… What should I write..?
Probably I’ll stick to what I spend most of my hours awake on doing – branding and marketing communications.

I was hired as responsible for the above by an international meditech company two years ago. Has really been the hilight of my professional life! I started with developing and rolling out a corporate concept in all markets worldwide and now – my newest “baby” is marketing metrics! Lots of fun – don’t you agree?

Really, it is. By digging into the numbers in all these rather tiresome Excel-sheets I find that it is absolutley possible to come up with a set of metrics that allow me to justify and even increase the marcom budget. That is f u n !

I’m going to devote quite a lot of space here to share my thoughts on the subject with you and hope really hard that someone stumbles in here and has an even better idea than what I can think of. Then – please share!

Let’s show the finance people that marketing does work and is not just a capacity cost!